PBS39
Great things live here.
People know and trust the national PBS brand—but they may not be familiar with all that PBS39 offers its community.
PBS39 is not just one more choice in a TV landscape full of 24/7 streaming options. It's a place where ideas, experiences, learning, and history come to life—right here.
INTEGRATED ADVERTISING CAMPAIGN
CONNECTING. INFORMING. INSPIRING.
Combining broadcast, out-of-home, digital, social, and print, this campaign increased engagement with PBS39 programming. It strengthened awareness of an invaluable community resource.
It established PBS39 as something worth getting to know better.
